Lexus of Highland Park

Lexus of Highland Park

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We’re like a family here. And we love to welcome guests into our home.

Benjamin Nusinow,
General Manager

From the outside, Lexus of Highland Park certainly doesn’t appear to be a residence of any kind. But to me and others who work here, it’s a true home-away-from-home.

So when people stop in, we think of them as company. We go out of our way to make them feel comfortable as though they’re guests in our home, not prospects to be sold.

This tone was set decades ago by my grandfather Ray, our founder.

In 1965, Ray began his career in car leasing, but it wasn’t long before General Motors spotted his talent and offered him an Oldsmobile franchise. Thanks to his extraordinary emphasis on customer service, the dealership flourished over the following years. Ray was enthralled with everything about automobiles, and he derived great satisfaction putting people together with amazing cars. His enthusiasm was infectious. In 1980, Ray brought his son (and my father) Alan into the company. Alan had inherited Ray’s passion for exceeding people’s expectations in terms of service. He brought his own energy and style of performance to the dealership, and it grew accordingly. We’ve been a proud Lexus dealership now since 1989. While Ray passed away in 2016, Dad has remained a very active owner who comes in every day and makes sure everything’s running smoothly.

A family of stability and wonderful people.

A remarkably high percentage of our employees have been with us for over 20 years, 25 years and even longer–some dating back to the 1970’s! I believe this speaks volumes about the kind of atmosphere you’ll experience when you walk through the door. The people you’ll meet want to be here and serve you as though you’re another member of the family. This longevity also reflects the company’s strong commitment to our people and their careers. We know that, despite offering the finest vehicles on earth, ours is ultimately a very personal business–and we’re exceedingly fortunate to have such ultimate people! As for me, the dealership, the Lexus brand and cars in general have become part of my DNA, too. I am very passionate about building fast cars, and to this day I enjoy nothing more than to hit the open road. For the past five years, I’ve felt truly privileged to serve here as general manager.

Lexus Plus is a natural extension of our longstanding practices.

We enthusiastically embrace this innovative program of transparency. It accords our guests the freedom, respect, information and tools needed to make a well-informed, pressure-free car-buying decision. Under the program, you’ll be partnered with one of our associates who will be with you throughout the entire process, acting as a friend or advisor, not as a salesperson. With his or her help, you’ll be able to orchestrate every aspect of your purchase to your exact liking. To learn more about Lexus Plus, please click here.

You’re warmly invited to stop by.

Even if you’re not in a car-hunting mode at the moment, we’d love to get acquainted and show you around the place. I think you’ll immediately sense the kind of welcoming environment we’ve created at Lexus of Highland Park. Please feel free to get in touch by phone at 847-432-1900 or by email.

We look forward to hearing from you soon!